Text Reading- Scott Greiger

The first passage about Scott Grieger intrigued me. Mainly becuase it taps on a side of my creative inspiration. "Grieger is an artist whoe muse neither soars on imaginative fancy nor burrows into the dark recesses of the soul. Instead, it resides in commonplace experiences andnormal modes of perception. Grieger's mind is stocked with images that are typically ignored during the searches for artistic insight. They are encountered as logos and illustrations." I too gather my inspirations from some logos and illustrations. I have a background in graphic design as well and bad logo excite me. They bother me. They make me want to laugh and cry. To often, nowadays, people buy a program learn how to use it and call themselves a graphic designer. And they never learn actually how to design or create. They learn how to make. But alot of the times their logos or concepts are horrible and sends complete opposite meanings to the viewer. So I wonder what attracts him to logos? What attracts him to illustrations? Why doesn't he tap into thedark recesses of his soul? Is it because he is trying to keep his involvement in the piece to a minimum from the viewers stand point. Like with the Nike symbol. Someone else created the Nike symbol. But Grieger re-created it. So who is the artist. Most people would still think the person who origianlly designed the Nike logo would be the artist. I find it hard to believe that Grieger doesn't tap into his imaginative fantasies. Afterall, a fantasy can be a mere day dream, and a day dream, can be a mere thought, and a thought can be a simple idea. And he obviously had an idea for what else this Nike symbol could be. A "swooshtika". His statement about logos and icons are true..."are potential attitude-benders and opinion modifiers. They consittute a collective language capable of addressing such issues as classdistinctions, ecological respoinsibility, gender identities, and social values. These messages are absorbed without instruction. They infiltrate our minds and often become indiistinguishablefrom thoughts that are self-induced." Just like I love bad logo design. My fasciantion with bad logos is that they haunt me. They speak a different language than well designed ones.